Scent-emitting advertising trial sniffs out suckers in Japan

July 28th, 2008 by

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Apparently July is a hot month for ad trials in Japan, as just weeks after a number of 65-inch digital posters were installed in a Tokyo train station, in flies word that yet another consumer-luring installation is being tested. Recruit and NTT Communications are delivering Scent-emitting LCD Display Systems to an underground mall in the heart of Japan, each of which rely on a 42-inch LCD and a scent-sprayer that emits delightful odors to correspond with the on-screen imagery. The goal is to attract onlookers and get them to grab a nearby coupon book, but considering that the experiment shuts down on August 1st, you should probably get your nose down there in a hurry if you’re looking to score some savings.

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Posted in Ads, japan, advertising, ntt, advertisement, ntt DoCoMo, NttDocomo, digital signage, DigitalSignage, smell, scent, advertise, recruit, smellvertising | No Comments »

Samsung launches Instinct promotional site

May 5th, 2008 by

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Just in case you haven’t learned enough about the forthcoming Samsung Instinct from our hands-on gallery / UI video walkthrough, Sammy has launched a promotional website designed to give you the skinny. Within the site, you can peer at a handful of press shots, get schooled on all of its features and sign up to be notified when it’s ready for your hands to be wrapped around it. Nothing too exciting, but those with the Instinct high on their list of next mobile to own will surely find it worth the click over.

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Posted in samsung, marketing, promotion, instinct, promotional, advertise, promo | No Comments »

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