Filed under: Cellphones

Hunker down and find that tin foil cap, pronto! Privacy advocates, we’ve a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

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Filed under: Misc. Gadgets

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Filed under: Desktops, Laptops

digg_url = ‘http://digg.com/microsoft/Microsoft_s_new_ads_Seinfeld_and_Gates_out_Hodgman_lookali’; According to a report from in the New York Times, the next phase of Microsoft’s latest ad campaign is set to begin — sans Bill Gates and Jerry Seinfeld. Apparently, the new ads do away with the unusual (and somewhat ill-received) banter and “real life” experiences of the two celebrities, and trade them for an earnest embrace of… Apple’s “PC” character. Apparently, one of the new ads even begins with a John Hodgman lookalike stating, “Hello, I’m a PC, and I’ve been made into a stereotype.” Beyond the flip on a rival’s depiction of its brand, the campaign will feature cameos from Eva Longoria, Deepak Chopra, Pharrell Williams, and even Gates — though Seinfeld doesn’t make the cut. While we’re curious to see what the company cooks up in the new ads, it does strike us as somewhat odd that the supposed narrative Microsoft was establishing with Gates and Seinfeld has abruptly been abandoned in favor of these new spots. Is this a decision which was made long ago, or did the largely negative / confused reaction to the last set of ads force the company’s hand? We only have its official statement to go on: “We will be executing the second phase of our advertising campaign tomorrow, as planned from the start.”

[Thanks to everyone who sent this in]

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Filed under: Cellphones

Hey, bet you’d like to know that Verizon Wireless’ Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to “crush the competition.” He also expects his sales team to “take the world by storm.” He also states that this handset’s screen is “built to be the most responsive of its time.” Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Continue reading Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

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Filed under: Displays, Misc. Gadgets

2008 has been somewhat of a banner year for 3D, but the brilliant minds at MIT are already working up a system that’ll put U23D to shame. Hailed as a “super-realistic image system,” the invention produces “6D” images that not only have a full three-dimensional appearance, but also “respond to their environment, producing natural shadows and highlights depending on the direction and intensity of the illumination around them.” Without relying on electronics or active control, the process could be used to produce images with an “unprecedented degree of realism” — resulting in something associate professor Ramesh Raskar calls the “ultimate synthetic display.” As expected, initial applications for the ultra-pricey ($30 per pixel, currently) system revolve around digital signage / advertising, but it’s really just a matter of time before Six Dimensions of The Jonas Brothers hits a cinema near you. Save us.

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Filed under: Displays, Misc. Gadgets

Apparently July is a hot month for ad trials in Japan, as just weeks after a number of 65-inch digital posters were installed in a Tokyo train station, in flies word that yet another consumer-luring installation is being tested. Recruit and NTT Communications are delivering Scent-emitting LCD Display Systems to an underground mall in the heart of Japan, each of which rely on a 42-inch LCD and a scent-sprayer that emits delightful odors to correspond with the on-screen imagery. The goal is to attract onlookers and get them to grab a nearby coupon book, but considering that the experiment shuts down on August 1st, you should probably get your nose down there in a hurry if you’re looking to score some savings.

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Filed under: Storage

We’re not too sure how the advertising director that green lit Hitachi’s bizarro perpendicular recording video is still on staff, but sure enough, he / she has been cut loose again as evidenced by the latest spot. We knew the outfit was pushing this whole “Dawn of the Tera Era” slogan with the introduction of its Deskstar 7K1000.B, but this is just taking things entirely too far. Fair warning: the video hosted after the jump contains cartoon scenes that could easily be used by D.A.R.E. officials looking to keep kids from trying drugs, but somehow we get the impression its just a plug for having lots of (Hitachi-branded) storage space. Hmmph.

[Thanks, Frederick]

Continue reading Hitachi promotional video highlights Tera Era, effects of hallucinogens

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Filed under: Wireless

For better or worse, targeted advertising isn’t going anywhere. Seemingly, it’s not getting any more discrete, either. NEC’s Digital Signage Solution combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine “gender, generation and other attributes” of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That’s all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel?

[Image courtesy of NEC]

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Filed under: Tablet PCs

The launch of the next-generation Vectra (or Insignia, as it has become) has been a long time coming, and Vauxhall is making good and sure everyone notices now that its time has arrived. As part of an elaborate marketing scheme, the automaker crashed a UFO in Potters Fields Park in London, and there was even a fence, men in dark glasses that were evidently mute and copious amounts of smoke to set the scene. Just how this relates to a new motorcar? You’ve got us there.

[Via Black-Night-Sky]

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Filed under: Displays, Wearables

digg_url = ‘http://digg.com/odd_stuff/Armpit_based_displays_provide_odd_form_of_advertising’; Not that London isn’t the unofficial home to weird ads or anything, but this one is just taking things way too far. Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed “pitvertising.” We’ve no idea if the trial will turn into anything permanent, but unless garb with these displays are given away for free, we can’t imagine too many self-respecting Londoners becoming walking stare magnets just because.

[Via textually]

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Filed under: Cellphones

Remember that not-entirely-innocent looking prehistoric creature that won your heart immediately upon viewing Samsung’s optical illusion promotional vid? Apparently quite a few folks demanded to see more of the Soul dinosaur, so Sammy hoisted him up onto a truck and proceeded to drive around a few English towns. Catch the sub-2 minute journey (reactions included) just after the break.

[Thanks, Claudio]

Continue reading Video: Samsung’s Soulful dinosaur takes tour around England

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Filed under: Desktops, Laptops

Let’s face it: a photograph is only worth a thousand words, but a video… well, it’s almost always preferred. For those still hungry for (even) more details on Voodoo’s latest duo, the HP VoodooPC channel is now home to a host of fresh clips to satisfy your insatiable appetite. The goods are in the read link, kiddos.

[Thanks, William]

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Filed under: Desktops, Laptops

Let’s face it: a photograph is only worth a thousand words, but a video… well, it’s almost always preferred. For those still hungry for (even) more details on Voodoo’s latest duo, the HP VoodooPC channel is now home to a host of fresh clips to satisfy your insatiable appetite. The goods are in the read link, kiddos.

[Thanks, William]

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Filed under: Misc. Gadgets

Those billboards with facial-recognition-based tracking systems we mentioned last week caused quite a bit of consternation amongst those of us who value our privacy (read: everyone), but it at least one of the firms involved is engaging the debate and promising that it won’t share any data it record. In a letter to the New York Times and a much longer, more boring version of the same letter sent to us, TruMedia Technologies says that none of its tech will ever record or store any video, only analyze frames and increment various demographic counters. TruMedia also says that no individually-indentifiable information is ever stored, and that it’ll never share any video or images with any private or governmental body. There’s also mention of a standards body working to address methodologies and metrics for the tech. All excellent promises, sure, but we’re never going to be entirely comfortable with this stuff, even if we live in an age of ubiquitous CCTV monitoring. Full letter after the break.

Continue reading TruMedia says its facial-recognition billboards will never record video, it won’t share with cops

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Filed under: Misc. Gadgets

Putting cameras in billboards to measure how many people look at them isn’t a new idea, but it’s starting to get a little more creepily-high-tech, with several advertisers now using facial-recognition software to record things like age and gender. A company called Quividi has supplied camera-equipped ads to McDonald’s in Singapore and Ikea in Europe, and it’s now bringing the tech to the States, where it’s been deployed in New York in ads for A&E’s The Andromeda Strain mini-series and in Philadelphia in train station ads for the Philadelphia Soul. Another company called TruMedia Technologies has supplied similar tech to about 30 locations in the US, including malls in Chesterfield, Missouri, Winston-Salem, North Carolina, and Monroeville, Pennsylvania. None of the systems currently record or store video, but no one’s ruling that out as a possibility — and even worse, there’s talk of gathering racial data in an effort to even further target ads. Great, now we have yet another reason to break out the Nixon mask every time we leave the house.

[Via Techdirt]

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Filed under: Desktops, Laptops

According to a state judge in Albany, New York, Dell and its financing arm “engaged in deceptive business practices related to financing promotions for its computers and technical support.” The decision, which was just released yesterday, contained quotes from NY State Supreme Court Justice Joseph C. Teresi stating that the Round Rock mega-corp dabbled in “repeated misleading, deceptive and unlawful business conduct, including false and deceptive advertising of financing promotions and the terms of warranties, fraudulent, misleading and deceptive practices in credit financing and failure to provide warranty service and rebates.” The ruling stemmed from a lawsuit filed by NY Attorney General Andrew Cuomo last year, and while Mr. Cuomo was understandably delighted with the outcome, a Dell spokesman made clear that it didn’t agree with the decision and it would be “defending its position vigorously.” As for potential restitution for NYers, we won’t know any of that until further proceedings are held.

[Thanks, Nate]

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Filed under: Displays

Just like a George Orwell flick gone awry, OMDM’s movable E-K50 II LED display is downright frightening. The gargantuan display is basically one with a car, and it comes complete with built-in speakers to really get the message across. We can hear it now: “Please deposit your mobile communication devices here, telepathy is the new unlimited plan.” Yikes.

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Filed under: Displays, HDTV

Some of you keen readers pieced all this together already, but that commercial you’ve been seeing about an “all new television series” dubbed Scarlet isn’t a new show at all; rather, it’s a risky move by LG to push its Scarlet LCD HDTVs. The sets themselves have been out and about already, and while the specifications aren’t anything to sneeze at, the displays aren’t nearly as seductive as the 30 second spot. The idea was crafted and put into motion by LG global brand marketing VP Kwan-Sup Lee and a team of advertising / marketing agencies, and while it refused to disclose exactly how much it has spent on the endeavor, it did affirm that it was “millions more than a typical product launch in the US.” Sure, we can appreciate the envelope pushing, but now that we’re all psyched about the show, it’s a bit of a letdown to know we’ll never actually be able to tune in. Check out the ad in its entirety after the jump.

Continue reading LG pushes Scarlet LCD HDTVs with completely unrelated commercial

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Filed under: Cellphones, Handhelds

Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside? Not so much. That’s not to say the HTC name is a total unknown in North America; there’s been the odd Advantage here and Shift there, but by and large, we yanks know the Taiwanese firm better for its relatively anonymous efforts in the likes of the AT&T Tilt, Verizon XV6900, Sprint Touch, and countless other carrier-branded devices. That’s about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week. The company’s first ad in the campaign is posted to YouTube — no new products here, sadly, but it’s an encouraging sign to see that one of the world’s most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly. The announcement of the US-spec Touch Dual was a good start, and now, we look forward to seeing a whole heck of a lot more where that came from. Check the first commercial after the break.

Continue reading HTC reveals US marketing push

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Filed under: Transportation

Oh sure, we’ve most certainly seen window-based advertising used to lure the untrained eye to any manner of wares, but Scion’s latest iteration certainly takes interactive promoting to new heights. In order to market its limited edition tC Release Series 4.0, it partnered up with InWindow to cover a series of street-side windows with bubbles which reacted to movements made by captivated individuals walking by. Granted, the installation isn’t nearly as addictive as say, trying to wrangle up every single Pokémon, but it definitely managed to hold the attention of a few geeked-out civilians. Check it out for yourself, the video’s right after the jump.

[Via Digg, thanks Andres]

Continue reading Interactive windows dare you to catch a Scion tC RS 4.0

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