Filed under: Wireless

For better or worse, targeted advertising isn’t going anywhere. Seemingly, it’s not getting any more discrete, either. NEC’s Digital Signage Solution combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine “gender, generation and other attributes” of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That’s all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel?

[Image courtesy of NEC]

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Filed under: Misc. Gadgets

Believe it or not, this isn’t the first time we’ve seen software created in order to determine whether a subject is drop-dead gorgeous, but scientists at Tel Aviv University have seemingly concocted a program of their own that can “interpret attractiveness in women.” Before you ask, the researchers have yet to perfect the art of computing the beauty of males, but they’re attributing said omission to the difficulty in “defining” attractiveness in dudes. Nevertheless, the software was purportedly able to reach nearly the same conclusion as humans about how lovely (or not) a hundred different ladies were, as it broke down features like face symmetry, smoothness of the skin and hair color. We’re told the development could eventually be used in “plastic and reconstructive surgery and computer visualization programs,” but c’mon, this is totally meant to automate the grueling Hot or Not process.

[Via Physorg]

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