Filed under: Cellphones

With Japanese handset sales declining pretty much across the board (thanks, lower subsidies!), it follows logic that the government and Japanese-based handset makers would look internationally to pick up the slack. In a rather vague report, we’re told that the nation is hoping to push its technologically advanced mobiles in other countries, though it’ll have a tough time marketing mobile TV without sufficient infrastructure. One of the token handsets chosen to lead the parade is a Sony-made “wallet phone,” which is only described as having cashless technology built in. Color us (very) mildly enthused.

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Filed under: Wireless

For better or worse, targeted advertising isn’t going anywhere. Seemingly, it’s not getting any more discrete, either. NEC’s Digital Signage Solution combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine “gender, generation and other attributes” of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That’s all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel?

[Image courtesy of NEC]

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Filed under: Cellphones, Wireless

Chances are, you had forgotten all about Sony and NXP’s little initiative to cooperate on a NFC (near-field communications) standard, but the two seem to have finally worked out all the kinks and are ready to move forward. The joint venture, dubbed Moversa, will seek to “drive global adoption of contactless smart card applications in mobile phones,” and it’s already planning to develop, produce and market a Universal Secure Access Module (U-SAM) that “incorporates both MIFARE and FeliCa operating systems and applications.” Essentially, the duo is hoping to accelerate the adoption of integrated contactless support, which would enable users to make payments (among other things) easily via their handset. If you’re curious about availability, we’re hearing that samples should be shipped out in mid-2008, but commercial deployments aren’t scheduled to happen until the end of next year.

[Via Yahoo / Reuters]

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