Filed under: Cellphones

Hunker down and find that tin foil cap, pronto! Privacy advocates, we’ve a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

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Filed under: Gaming, Peripherals

We won’t even begin to suggest that NVIDIA is the only company out there with, shall we say, less than crystal clear naming schemes, but we’re really hoping the latest whispers (which we’ve heard once before) about the outfit are true. TG Daily has it that undisclosed “industry sources” have suggested that the GPU maker will be dropping the 8000- and 9000-series names in an effort to simplify the model tags that appear on its products. Instead of breaking into the 10k+ club, the outfit will purportedly resort to using simple(r) letter prefixes to denote performance levels: “G” for baseline, “GS” and “GT” for mid-range and “GTX” for high-end. We’re told that the new naming arrangement could be revealed officially as early as October 15th, but ’til then, we’d recommend doing some hefty research before buying something you only thought could run Crysis.

[Via Electronista]

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Filed under: Cellphones

Hey, bet you’d like to know that Verizon Wireless’ Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to “crush the competition.” He also expects his sales team to “take the world by storm.” He also states that this handset’s screen is “built to be the most responsive of its time.” Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Continue reading Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

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Filed under: Cellphones

Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new “alternative reality thriller” centered around a mysterious character named Johnny X. There’s not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of “Johneeeeeeeeeee… X!” Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]

Continue reading Sony Ericsson goes viral with Xperia X1 marketing

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Filed under: Desktops, Laptops

In case you missed the completely baffling Gates / Seinfeld ad, here’s the skinny: Microsoft is getting serious about polishing the tarnished Vista brand (it’s words, not ours). According to new reports, that aforementioned spot is just the beginning of Redmond’s costly push to “change consumers’ perception of Windows,” and soon you’ll be seeing Microsoft Gurus in your favorite B&M locations. These so-called experts will be there to “explain the benefits of Windows,” but we’re not sure if they’ll only be around to answer inquiries or if they’ll be actively approaching you in an uncomfortable attempt to talk about Aero and ReadyBoost. We’re hearing that some 155 representatives will be deployed before the year’s end at stores like Best Buy and Circuit City, so at least you now know where not to shop if you’re terrified of confrontation.

[Via Electronista, image courtesy of StarBulletin]

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Filed under: Digital Cameras

Maria Sharapova has already had her greatness spread over a number of Motorola handsets, but now the tennis queen is partnering up with long-time associate Canon in order to make five lucky individuals extraordinarily happy. As part of an elaborate marketing scheme, Canon and Maria (but mostly Canon) are cranking up a contest in which five Canon PowerShot SD1100 IS’s are given away. But these aren’t just any SD1100 ISs — these are diamond-encrusted editions worth around $12,000 apiece. No word on whether Maria will actually touch the cameras before they’re shipped out, but a boy can dream.

[Via Luxist]

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Filed under: Cellphones

With Japanese handset sales declining pretty much across the board (thanks, lower subsidies!), it follows logic that the government and Japanese-based handset makers would look internationally to pick up the slack. In a rather vague report, we’re told that the nation is hoping to push its technologically advanced mobiles in other countries, though it’ll have a tough time marketing mobile TV without sufficient infrastructure. One of the token handsets chosen to lead the parade is a Sony-made “wallet phone,” which is only described as having cashless technology built in. Color us (very) mildly enthused.

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Filed under: Cellphones

We understand the need to catch eyes these days, and while Rogers will certainly not be the first nor last to promote a new piece of kit with an obscenely large version of said kit, this one just takes brobdingnagian marketing to a new plateau. The absolutely gigantic Rogers Bold launch kit includes a plethora of Bold flyers, informational pamphlets and all sorts of other goodies that’ll be handed out to prospective buyers shortly. The real question is: who gets to take this thing home once the buzz dies down?

[Thanks, Michael]

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Filed under: Wireless

For better or worse, targeted advertising isn’t going anywhere. Seemingly, it’s not getting any more discrete, either. NEC’s Digital Signage Solution combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine “gender, generation and other attributes” of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That’s all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel?

[Image courtesy of NEC]

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Filed under: Displays, Wearables

digg_url = ‘http://digg.com/odd_stuff/Armpit_based_displays_provide_odd_form_of_advertising’; Not that London isn’t the unofficial home to weird ads or anything, but this one is just taking things way too far. Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed “pitvertising.” We’ve no idea if the trial will turn into anything permanent, but unless garb with these displays are given away for free, we can’t imagine too many self-respecting Londoners becoming walking stare magnets just because.

[Via textually]

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Filed under: Cellphones

Remember that not-entirely-innocent looking prehistoric creature that won your heart immediately upon viewing Samsung’s optical illusion promotional vid? Apparently quite a few folks demanded to see more of the Soul dinosaur, so Sammy hoisted him up onto a truck and proceeded to drive around a few English towns. Catch the sub-2 minute journey (reactions included) just after the break.

[Thanks, Claudio]

Continue reading Video: Samsung’s Soulful dinosaur takes tour around England

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Filed under: Desktops, Laptops

Let’s face it: a photograph is only worth a thousand words, but a video… well, it’s almost always preferred. For those still hungry for (even) more details on Voodoo’s latest duo, the HP VoodooPC channel is now home to a host of fresh clips to satisfy your insatiable appetite. The goods are in the read link, kiddos.

[Thanks, William]

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Filed under: Desktops, Laptops

Let’s face it: a photograph is only worth a thousand words, but a video… well, it’s almost always preferred. For those still hungry for (even) more details on Voodoo’s latest duo, the HP VoodooPC channel is now home to a host of fresh clips to satisfy your insatiable appetite. The goods are in the read link, kiddos.

[Thanks, William]

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Filed under: Cellphones

We’ll be frank — we really have no idea what Samsung’s getting at with its freshest Soul promotional video, but it’s certainly a fine piece of eye candy if nothing else. Put simply, the video shows a maniac darting about demonstrating ten optical illusions in just over two minutes, and in case you couldn’t guess, the Soul is saved for last. Should we have prefaced that bit with a spoiler warning? Too bad — vid’s still waiting after the jump if you’re interested, though.

[Thanks, Joel]

Continue reading Samsung Soul promo video shows 10 optical illusions in 136 seconds

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Filed under: Cellphones

Just in case you haven’t learned enough about the forthcoming Samsung Instinct from our hands-on gallery / UI video walkthrough, Sammy has launched a promotional website designed to give you the skinny. Within the site, you can peer at a handful of press shots, get schooled on all of its features and sign up to be notified when it’s ready for your hands to be wrapped around it. Nothing too exciting, but those with the Instinct high on their list of next mobile to own will surely find it worth the click over.

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Filed under: Displays, HDTV

Some of you keen readers pieced all this together already, but that commercial you’ve been seeing about an “all new television series” dubbed Scarlet isn’t a new show at all; rather, it’s a risky move by LG to push its Scarlet LCD HDTVs. The sets themselves have been out and about already, and while the specifications aren’t anything to sneeze at, the displays aren’t nearly as seductive as the 30 second spot. The idea was crafted and put into motion by LG global brand marketing VP Kwan-Sup Lee and a team of advertising / marketing agencies, and while it refused to disclose exactly how much it has spent on the endeavor, it did affirm that it was “millions more than a typical product launch in the US.” Sure, we can appreciate the envelope pushing, but now that we’re all psyched about the show, it’s a bit of a letdown to know we’ll never actually be able to tune in. Check out the ad in its entirety after the jump.

Continue reading LG pushes Scarlet LCD HDTVs with completely unrelated commercial

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Filed under: Cellphones, GPS, Transportation

Nothing shows your complete and unwavering devotion to a handset maker like buying an ultra-rare vehicle with its logos on there, wouldn’t you agree? Those vigorously nodding up and down (well, those vigorously nodding up and down in Brazil) can get set to grab a limited edition Renault Sandero, which will come “fully equipped with Nokia’s navigation system and [undisclosed] car add-ons.” The super-special Sandero will come stocked with an N95 and cost around €17,650 ($27,693), but you’d better hurry, as only 1,000 of these niche motorcars are being built. It’s like Nokia heard your cries for letting the chance to nab one of those co-branded Twingos slip through your too-busy-texting thumbs or something.

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Filed under: Cellphones, Handhelds

Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside? Not so much. That’s not to say the HTC name is a total unknown in North America; there’s been the odd Advantage here and Shift there, but by and large, we yanks know the Taiwanese firm better for its relatively anonymous efforts in the likes of the AT&T Tilt, Verizon XV6900, Sprint Touch, and countless other carrier-branded devices. That’s about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week. The company’s first ad in the campaign is posted to YouTube — no new products here, sadly, but it’s an encouraging sign to see that one of the world’s most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly. The announcement of the US-spec Touch Dual was a good start, and now, we look forward to seeing a whole heck of a lot more where that came from. Check the first commercial after the break.

Continue reading HTC reveals US marketing push

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Filed under: Handhelds, Wireless

Okay, so there’s a fair amount of folks out there still wondering what exactly a MID (Mobile Internet Device) can do for them, and while some may scrutinize the facts and still come away in a haze, Intel has unleashed a new 84 second spot hyping the platform’s ability to keep you connected in nearly any locale. The plug trumpets the “great battery life” you’re just guaranteed to get as well as the ability to connect via WiFi or WiMAX. Beyond accessing the web, you’ll also find promotions for multimedia playback and “catching up on your work” — the latter of which we’re thoroughly skeptical about. Still, you’re likely to get a hearty chuckle out of it if nothing else, so click on past the break to get schooled.

[Via UberReview]

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Filed under: Cellphones

[Via Textually]

Continue reading Virgin Mobile turns Spitzer scandal into marketing gold

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