October 3rd, 2008 by
Filed under: Gaming
Console collectors know good and well that Sega dished out a few less-than-easily-attainable versions of the Dreamcast back in the day, but only the hardest of hardcore fanatics are apt to have one this bad boy. Just 1,800 of these limited edition bundles were made, which feature an atypical Code: Veronica box, a translucent red version of the Japanese console, a matching controller, a copy of Biohazard Code: Veronica (Japan’s version of Resident Evil Code: Veronica), all the traditional connection cables and a huge dose of bragging rights. Number 280 out of the 1,800 units can be yours right now for the low, low asking price of $800, and believe us, we don’t foresee this one hanging around sans an owner for too much longer.
[Via Gadget Review]
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Posted in auction, limited edition, LimitedEdition, ebay, retro, vintage, console, sega, dreamcast, rare, bio hazard, BioHazard, code veronica, CodeVeronica, resident evil, ResidentEvil | No Comments »
August 21st, 2008 by
Filed under: Gaming, Peripherals
Samba de Amigo is barreling towards the Wii, and we all understand that it’ll be a lot less exciting without the Wii Maracas. Thanks to Amazon’s quick trigger finger, we now know that Sega’s Wiimote accessories will go for $14.99 per pair, and if all goes to plan, they’ll be shipping out on September 23rd. Of course, we’d suggest you pocket that and just craft your own wildly colored (and slightly gourd-shaped) Wiimote covers, but we understand not everyone was blessed with those DIY genes.
[Via Nintendo Wii Fanboy]
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Posted in Wii, Music, wiimote, controller, accessory, sega, Samba De Amigo, SambaDeAmigo, Wii Maracas, WiiMaracas | No Comments »
July 31st, 2008 by
Filed under: Robots
Sega Toys has been up to all sorts of shenanigans lately, what with its rolling speaker robots, kissing bots, and workout headsets. Now the Japanese toy maker has drummed up a new addition to its Dream Pets collection. The Dream Hamster, a tiny furry thing that moves when you hold it, will be available in Japan on August 8th for around $11, and Sega fully expects to win the hearts of lonely women everywhere with these balls of puffy love. We mean, c’mon: it’s a furry cute thing that wiggles. What’s not to like? [Warning: read link is a PDF]
[Via Akihabara News]
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Posted in sega, dream hamster, dream pets, DreamHamster, DreamPets | No Comments »
June 20th, 2008 by
Filed under: Household
-his one slipped pas- but i-’s wor-h a back-rack -o -he glory days of celes-ial ba-hing. No, no- Roman -imes, bu- -he firs- week of June, when Sega -oys in-roduced i-s Homes-ar Plane-arium Spa Edi-ion -o -he rubby-ducky infes-ed wa-ers of -he home ba-h. -he wa-erproof orb projec-s -he nigh- sky on-o -he ceiling or pa–erns such as roses and man-a rays on-o -he -ub below. $65, -ha-’s how much. Oh, damn -his bone disease!
[Via Environmental Graffiti, thanks guest-editor Dr. Adams]
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Posted in sega, sega toys, SegaToys, homestar, planetarium | No Comments »
June 19th, 2008 by
Filed under: Portable Audio, Robots

Cross a Segway with a Rolly and Miuro and out pops this A.M.P. soaked in a grey-goo afterbirth of Robotic procreation. The two-wheeled, dancing A.M.P. (Automated Music Personality or Ampbot) from Sega-Hasbro stands 2.4-feet tall and features a MP3 or iPod cradle on its back, stereo speakers, and the ability to follow and interact with its owner. There’s a 5-inch mid-range speaker in the chest and a pair of smaller tweeters in the shoulders for a total output of 12 watts. Osamu Takeuchi of Sega Toys says, “The owner can also enjoy being chased around the house by the robot.” Uh, yippee? The Ampbot and controller require 6x D and 3x AAA batteries for about 10-hours of continuous music. The stalking begins November for $745 just $500 in the US and Japan.
Update: We just embedded a video courtesy of Impress after the break. Be warned: the price tag is starting to look modest even at the cost of our own destruction.
[Via Physorg and Impress]
Continue reading Video: Meet Hasbro’s Ampbot, the mother of all Rollys
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Posted in breaking news, BreakingNews, hasbro, amp, sega, sega toys, SegaToys, a.m.p., ampbot | No Comments »
June 12th, 2008 by
Filed under: Robots
There’s something that makes us a bit uncomfortable about a robot that sports a “glamorous body,” walks like a lady, and offers up some serious snogging. Today, Sega announced the E.M.A. (Eternal, Maiden, Actualization) robot that sings, dances, and — yes — kisses. If you get close enough to E.M.A., she drops into love mode and, well, the rest is up to you, big guy. Set up with infrared sensors to avoid obstacles (and, seemingly, sense your desire for some love nubbins) and movable elbows, shoulders, waist, and knees, E.M.A. will run around $175 and hit store shelves on September 26.
[Via CrunchGear]
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Posted in sega, E.M.A., kissing robot, KissingRobot | No Comments »
May 13th, 2008 by
Filed under: Gaming
Dreamcast fans are doing what they can to keep the final Sega console alive in handheld fashion. This latest one certainly isn’t the most elegant mod in the world — in fact, it’s a boxy Frankenstein that looks pretty uncomfortable and crampy after a long game session. That said, the clean, straight lines and generous 5-inch screen are an impressive step up from some rough versions we’ve seen elsewhere. Taking an entire Dreamcast’s guts, adding an LCD screen, forging a portable power supply, and fitting it all in one portable box is no easy task — so we salute you, modders. And we confess, we totally dig the brass hinges. Video after the break.
Continue reading Modder creates Dreamcast portable from mom’s plastic jewelry box
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Posted in mods, diy, portable gaming, PortableGaming, mod, sega, dreamcast, dreamcast portable, DreamcastPortable | No Comments »
March 31st, 2008 by
Filed under: Gaming
Aside from planning to axe 400 jobs as part of Sega Sammy’s most recent “turnaround efforts,” the outfit will also be closing the doors to its Korean subsidiary. Currently, Sega Korea is “handling the domestic distribution and sales of video game software, as well as the operation / sales of amusement facilities and machines,” and reportedly, the closure will be executed in the name of “global business optimization.” As it stands, there’s no set date for the branch’s dissolution, but just in case your smile wasn’t turned upside-down already, the company also stated that it would discontinue the development of a ginormous $330m arcade complex slated for construction in Yokohama, Japan — if you couldn’t guess, that one’s being shuttered so the firm can “focus its efforts on its core business to improve its performance” in short order. Seriously though, what the hell kind of company would spend $330m on arcade, anyway?
[Via Joystiq, image courtesy of USMC]
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Posted in japan, business, industry, arcade, korea, south korea, SouthKorea, sega, closing, shutdown, sega sammy, SegaSammy, shut down | No Comments »
March 31st, 2008 by
Filed under: Gaming
Aside from planning to axe 400 jobs as part of Sega Sammy’s most recent “turnaround efforts,” the outfit will also be closing the doors to its Korean subsidiary. Currently, Sega Korea is “handling the domestic distribution and sales of video game software, as well as the operation / sales of amusement facilities and machines,” and reportedly, the closure will be executed in the name of “global business optimization.” As it stands, there’s no set date for the branch’s dissolution, but just in case your smile wasn’t turned upside-down already, the company also stated that it would discontinue the development of a ginormous $330m arcade complex slated for construction in Yokohama, Japan — if you couldn’t guess, that one’s being shuttered so the firm can “focus its efforts on its core business to improve its performance” in short order. Seriously though, what the hell kind of company would spend $330m on arcade, anyway?
[Via Joystiq, image courtesy of USMC]
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Posted in japan, business, industry, arcade, korea, south korea, SouthKorea, sega, closing, shutdown, sega sammy, SegaSammy, shut down | No Comments »
February 29th, 2008 by
Filed under: Wearables
Oh sure, we’ve seen gadgets used as motivational tools before, but Sega Toys is apparently banking on you not being a hothead. Otherwise, you just might fling its Body Trainer headset from your dome as soon as you hear “please exercise a little bit harder” over your incessant panting. Nevertheless, those with oodles of self-control may actually benefit from having a personal trainer (of sorts) in their ear while working out, and by monitoring the wearer’s heartbeat via a sensor, it can blurt out messages at the appropriate time to help users through their session(s). Reportedly, this nifty exercise buddy is set to launch in Japan this April for ¥5,775 ($54), and while we’ve no idea if this thing is destined for US soil, we can definitely see it being used more so for its musical abilities and less for its steadfast encouragement.
[Via CNET]
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Posted in japan, japanese, toy, toys, headphone, headphones, exercise, sega, sega toys, SegaToys, body trainer, BodyTrainer | No Comments »
January 26th, 2008 by
Filed under: Gaming
Finally, you can relive your really good youthful memories via the Wii and its latest Virtual Console addition: the Sega Master System. That’s right, if you happen to be nostalgic for a certain Z80A kind of action — and you live in Japan — you need only look to Nintendo’s cash-cow for help. Starting this February, you can play Fist of the North Star and the hallucination-inducing Fantasy Zone to your heart’s content, though just like other VC offerings we expect to see more games and more territories included later on. What’s important for Nintendo to know is this: the sooner we’re deep in a game of Wonder Boy in Monster Land, the happier everyone will be… so step on it.
[Via Digg]
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Posted in Nintendo, Wii, virtual console, VirtualConsole, sega, sega master system, SegaMasterSystem | No Comments »
January 16th, 2008 by
Filed under: Robots
Finally your replicant Owl and Nexus-6 will have a new playmate over at the Bradbury — namely, Sega Toys’ newest iteration of its infamously creepy automaton, the Yume Neko Smile cat. When we last saw this little purr-machine, it was giving blank stares of disapproval while harmfully invading our dreams like a kind of down-coated demon. The new version appears to up the gross-factor to 11 by including even more lifelike movements, all new speech (with moving mouth), and a healthy dose of allergy-irritating dander. Okay, we made that last one up, but with such attention to detail — including the common cat trait of perfect human speech — it wouldn’t surprise us to see this one causing all kinds of health issues. Watch the charming video after the break, you’ll see what we mean.
Continue reading Sega Toys’ Yume Neko Smile cat continues to be your waking nightmare
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Posted in sega, sega toys, SegaToys, automaton, cat, kitten, kitty, yume neko smile cat, YumeNekoSmileCat | No Comments »
December 31st, 2007 by
Filed under: Gaming

It looks like that Mega Drive Portable we caught sight of a couple of months back is no longer exclusive to retro-happy gamers in Brazil, as a suspiciously similar-looking device has recently turned up for order at Play-Asia.com. As with the TecToy version, this one from AtGames is apparently officially licensed by Sega, and includes the very same line-up of twenty Genesis titles, including Golden Axe and Altered Beast, among other games with decidedly less hacking and slashing. Best of all, this incarnation the handheld is also a good deal cheaper than the TecToy, with it setting you back just $40. According to some early buyers, however, it seems that the emulation isn’t entirely faithful to the originals, but at that price it’s hard to complain too much.
[Via technabob]
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Posted in genesis, mega drive, MegaDrive, sega, atgames, mega drive portable, MegaDrivePortable | No Comments »
December 29th, 2007 by
Filed under: Handhelds
Though we don’t believe this to be one of those “mind-controlled tech toys” Sega Toys was working on, it’s pretty evident that it will give your mind a workout. From what we can tell, the Brain Checker is a standalone gizmo designed to stretch your mental muscles with a myriad puzzles, but most everything beyond that is lost in translation. We do know, however, that it can be had in Japan for around ¥5,775 ($51), but who knows if it’ll make it’s way to any other corners of the globe.
[Via Technabob]
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Posted in toy, toys, sega, brain, SegaToys, brain checker, BrainChecker | No Comments »
December 6th, 2007 by
Filed under: Gaming
We know tons of aging Dreamcast fans’ hearts skipped a beat today — us included — when Sega made a rustle with the brand name at the USPTO. But as it turns out, the recently filed trademark application is just a renewal on brand, and doesn’t express any intentions to do another Dreamcast console. In fact, Sega further explained to GameDaily, rather flatly we might add, that they have “no plans to get back into the console business.” We know, we’re already reaching for the Zoloft, too, but did anyone really think Sega wanted to make one last go of game consoles when even mega-players like Sony can’t keep it together?
[Thanks to everyone who sent this in]
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Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

Posted in trademark, sega, dreamcast | No Comments »
November 13th, 2007 by
Filed under: Gaming, Handhelds

While Sega’s Nomad handheld didn’t exactly take off, Brazil’s TecToy nonetheless looks to be ready to take its own shot at a portable Genesis console, although it’s new “Mega Drive Portable” appears to be decidedly more limited than Sega’s offering. The biggest drawback, as you might have guessed, is that the handheld drops the clunky cartridges in favor of twenty built-in games, including Altered Beast, Ecco, Kid Chameleon, and Sonic & Knuckles, to name a few. On the upside, it does at least appear to be a good deal more portable than the Nomad, and you’ll also apparently able to hook the device up to your TV for some bigger screen gaming. If that’s enough to put you in a nostalgic mood, you’ll be able to grab one of these for about $110 when it hits Brazil on December 5th.
[Thanks, Sapuca]
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Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

Posted in genesis, mega drive, MegaDrive, sega, tectoy | No Comments »