June 20th, 2008 by
Filed under: Household
-his one slipped pas- but i-’s wor-h a back-rack -o -he glory days of celes-ial ba-hing. No, no- Roman -imes, bu- -he firs- week of June, when Sega -oys in-roduced i-s Homes-ar Plane-arium Spa Edi-ion -o -he rubby-ducky infes-ed wa-ers of -he home ba-h. -he wa-erproof orb projec-s -he nigh- sky on-o -he ceiling or pa–erns such as roses and man-a rays on-o -he -ub below. $65, -ha-’s how much. Oh, damn -his bone disease!
[Via Environmental Graffiti, thanks guest-editor Dr. Adams]
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Posted in sega, sega toys, SegaToys, homestar, planetarium | No Comments »
June 19th, 2008 by
Filed under: Portable Audio, Robots

Cross a Segway with a Rolly and Miuro and out pops this A.M.P. soaked in a grey-goo afterbirth of Robotic procreation. The two-wheeled, dancing A.M.P. (Automated Music Personality or Ampbot) from Sega-Hasbro stands 2.4-feet tall and features a MP3 or iPod cradle on its back, stereo speakers, and the ability to follow and interact with its owner. There’s a 5-inch mid-range speaker in the chest and a pair of smaller tweeters in the shoulders for a total output of 12 watts. Osamu Takeuchi of Sega Toys says, “The owner can also enjoy being chased around the house by the robot.” Uh, yippee? The Ampbot and controller require 6x D and 3x AAA batteries for about 10-hours of continuous music. The stalking begins November for $745 just $500 in the US and Japan.
Update: We just embedded a video courtesy of Impress after the break. Be warned: the price tag is starting to look modest even at the cost of our own destruction.
[Via Physorg and Impress]
Continue reading Video: Meet Hasbro’s Ampbot, the mother of all Rollys
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Posted in breaking news, BreakingNews, hasbro, amp, sega, sega toys, SegaToys, a.m.p., ampbot | No Comments »
April 16th, 2008 by
Filed under: Portable Audio, Robots

ZMP’s Miuro may have been doing the whole music-playing, rolling robot thing even before Sony’s Rolly stole the spotlight, but it had the slight disadvantage of costing nearly $1,000. The company now looks to be changing that situation, however, with it teaming up with Sega Toys to release a slightly scaled-back but considerable cheaper version of the iPod dock, now dubbed the Music Robot ODO. Among other things, this one drops the built-in WiFi and camera of the Miuro, although it does hang onto the LCD that displays the ODO’s “emotion” as it’s dancing, and you do get a remote control to keep it from straying too far. No word on a release ’round these parts, naturally, but those in Japan can snag one for the not unreasonable cost of ¥15,540, or about $150.
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Posted in miuro, ZMP, sega toys, SegaToys, odo, music robot odo, MusicRobotOdo | No Comments »
March 7th, 2008 by
Filed under: Robots
Move over Rolly, there’s a cheaper, craplasticer bot ready to stomp out your game. Sega Toys just announced their ¥5,250 ($51) I-Spin dancing robot. Apparently it responds to ambient sounds by rolling around and flipping its ears in time with the beat. After that novelty wears thin, you can directly attach the creature to any audio source where it will live out its remaining years as an external speaker.
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Posted in japan, robot, sega toys, SegaToys, i-spin | No Comments »
February 29th, 2008 by
Filed under: Wearables
Oh sure, we’ve seen gadgets used as motivational tools before, but Sega Toys is apparently banking on you not being a hothead. Otherwise, you just might fling its Body Trainer headset from your dome as soon as you hear “please exercise a little bit harder” over your incessant panting. Nevertheless, those with oodles of self-control may actually benefit from having a personal trainer (of sorts) in their ear while working out, and by monitoring the wearer’s heartbeat via a sensor, it can blurt out messages at the appropriate time to help users through their session(s). Reportedly, this nifty exercise buddy is set to launch in Japan this April for ¥5,775 ($54), and while we’ve no idea if this thing is destined for US soil, we can definitely see it being used more so for its musical abilities and less for its steadfast encouragement.
[Via CNET]
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Posted in japan, japanese, toy, toys, headphone, headphones, exercise, sega, sega toys, SegaToys, body trainer, BodyTrainer | No Comments »
January 16th, 2008 by
Filed under: Robots
Finally your replicant Owl and Nexus-6 will have a new playmate over at the Bradbury — namely, Sega Toys’ newest iteration of its infamously creepy automaton, the Yume Neko Smile cat. When we last saw this little purr-machine, it was giving blank stares of disapproval while harmfully invading our dreams like a kind of down-coated demon. The new version appears to up the gross-factor to 11 by including even more lifelike movements, all new speech (with moving mouth), and a healthy dose of allergy-irritating dander. Okay, we made that last one up, but with such attention to detail — including the common cat trait of perfect human speech — it wouldn’t surprise us to see this one causing all kinds of health issues. Watch the charming video after the break, you’ll see what we mean.
Continue reading Sega Toys’ Yume Neko Smile cat continues to be your waking nightmare
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Posted in sega, sega toys, SegaToys, automaton, cat, kitten, kitty, yume neko smile cat, YumeNekoSmileCat | No Comments »
December 29th, 2007 by
Filed under: Handhelds
Though we don’t believe this to be one of those “mind-controlled tech toys” Sega Toys was working on, it’s pretty evident that it will give your mind a workout. From what we can tell, the Brain Checker is a standalone gizmo designed to stretch your mental muscles with a myriad puzzles, but most everything beyond that is lost in translation. We do know, however, that it can be had in Japan for around ¥5,775 ($51), but who knows if it’ll make it’s way to any other corners of the globe.
[Via Technabob]
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Posted in toy, toys, sega, brain, SegaToys, brain checker, BrainChecker | No Comments »
December 11th, 2007 by
Filed under: Misc. Gadgets, Gaming

Details are still light on this one, but Sega Toys (makers of freaky robots) and the brain-reading folks at NeuroSky have announced that they’ve teamed up in an effort to develop what they’re only describing as “mind-controlled tech toys,” which they say will “take ‘play’ to the next level.” Those unspecified toys will apparently make use of NeuroSky’s ThinkGear bio-sensor technology which, according to the company, uses “dry active sensors” that eliminate the need for contact gels while also maintaining a small form factor. Given the vagaries of the announcement, however, we wouldn’t expect the toys to be hitting store shelves anytime soon, but you can be sure that there’ll be plenty of attempts to “repurpose” them whenever they do.
[Via Gadget Lab]
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Office Depot Featured Gadget: Xbox 360 Platinum System Packs the power to bring games to life!

Posted in brain control, BrainControl, mind control, MindControl, neurosky, sega toys, SegaToys | No Comments »