September 6th, 2008 by
Filed under: Desktops, Laptops
In case you missed the completely baffling Gates / Seinfeld ad, here’s the skinny: Microsoft is getting serious about polishing the tarnished Vista brand (it’s words, not ours). According to new reports, that aforementioned spot is just the beginning of Redmond’s costly push to “change consumers’ perception of Windows,” and soon you’ll be seeing Microsoft Gurus in your favorite B&M locations. These so-called experts will be there to “explain the benefits of Windows,” but we’re not sure if they’ll only be around to answer inquiries or if they’ll be actively approaching you in an uncomfortable attempt to talk about Aero and ReadyBoost. We’re hearing that some 155 representatives will be deployed before the year’s end at stores like Best Buy and Circuit City, so at least you now know where not to shop if you’re terrified of confrontation.
[Via Electronista, image courtesy of StarBulletin]
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Posted in Microsoft, Apple, marketing, business, Genius, Strategy, promotional, genius bar, GeniusBar, microsoft gurus, MicrosoftGurus | No Comments »
July 27th, 2008 by
Filed under: Cellphones, Home Entertainment, Wireless, Networking
So we waffled on whether to go with a sad Moto or happy Moto face, but as we’ve stated in the past, we suppose we’ll keep on keepin’ on with the former until something marvelous happens. Nearly four months to the day after Motorola split in two, along comes word that the separated home and networks division will now be segmented into three distinct units: broadband home solutions, broadband access solutions and cellular networks. According to a statement put out by the firm, the “organizational change will ensure that home and networks mobility remains agile, focused and ideally aligned to realize its growth potential,” which is about as canned a statement as you could ever hope for. We’ve heard that three’s company, but who knows how it’ll play out here.
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Posted in motorola, sale, broadband, business, industry, split, Strategy, for sale, ForSale, home and networks mobility, HomeAndNetworksMobility, reorganize | No Comments »
February 21st, 2008 by
Filed under: Desktops, Laptops

digg_url = ‘http://digg.com/microsoft/Microsoft_jumps_on_the_open_bandwagon’; Someday in the distant future, your grandkids will be hugging their Microsoft Robot Friend, browsing the Weboverse on Internet Explorer 29, and going to a rock concert held by Steve Ballmer’s head, and they’ll have never known the evil, nasty Microsoft we grew up with. Starting today, Microsoft has dropped a bit of a bombshell on the computing community by jumping on the “open” bandwagon and altering the way they do business with third-party developers. According to a wordy press release issued by the company, the Redmond giant will begin embracing an open attitude by publishing documentation for all of its “high-volume product” APIs free of charge, will detail patents it holds and applications that cover its protocols (to avoid nasty, Linux-like mixups, we assume), and will provide a “covenant not to sue open source developers for development or non-commercial distribution of implementations of these protocols.” Sound like big news? They’ve got a lot more to say on the matter — hit the read link and learn all about cuddly new Microsoft.
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Posted in Microsoft, Strategy, Announcement, open, interoperability, openness | No Comments »
November 18th, 2007 by
Filed under: Wireless
In a statement so laden with PR speak that it’d bring even the most heartless PR flack to the brink of wretching, Earthlink’s CEO has announced that the company is to withdraw investment in Municipal WiFi schemes unless the “model” of these networks becomes more closely aligned with Earthlink’s undefined “strategy.” Translation? Earthlink ain’t making a big enough return on its investments in MuniFi projects, and the shareholders are getting antsy. This could leave various cities high and dry without WiFi, although Earthlink apparently won’t be able to simply walk away from the contracts that they’ve already signed. This could be a major setback for blanket WiFi coverage in cities across the US, although we doubt it’ll be long before someone else picks up the baton (either that, or the cities will probably drop it.)
[Via Slashdot]
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Posted in wifi, earthlink, Municipal WiFi, MunicipalWifi, MuniFi, PRBS, Strategy | No Comments »