Sony Ericsson goes viral with Xperia X1 marketing

September 11th, 2008 by

Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new “alternative reality thriller” centered around a mysterious character named Johnny X. There’s not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but at least we get to see action-packed chases, Memento-stealing plot points of the highest order, and one weird, seemingly backmasked utterance of “Johneeeeeeeeeee… X!” Hit the read link for the full clip, and check out another video after the break which helps to unravel the mystery.

[Via Pocket-lint]

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Posted in video, marketing, sony ericsson, SonyEricsson, x1, xperia, xperia x1, XperiaX1, viral, viral video, ViralVideo, johnny x, JohnnyX, viral marketing, ViralMarketing, who is johnny x, WhoIsJohnnyX | No Comments »

LG Secret viral ad aims for sexy, ends up squarely at creepy

June 18th, 2008 by

Filed under: Cellphones

Look, LG, it’s all well and good the Secret has a touchscreen and that sweet DivX-capable 5 megapixel camera, but making a viral video that can only be described as early-90s softcore voodoo porn and ends with a sheepish phone call from the dude’s mother is probably not the best way to highlight those qualities. Video after the break — warning, it’s just a hair on the NSFW side.

Continue reading LG Secret viral ad aims for sexy, ends up squarely at creepy

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