Roku reaffirms desire to work with other content providers

September 25th, 2008 by

We hear you loud and clear Roku — now go prove to someone other than Netflix that your box is worth toying with. At the recent Streaming Media West conference, Roku CEO Anthony Wood reiterated details that we already knew: it really, really wants to work with companies other than Netflix. Said Wood, “We’re opening up the platform to anyone who wants to put their video service on this box,” and he continued by stating that “we’re going to release the software developer kit, so anyone can publish any channel, and users can access web content on their TVs.” Of course, both Netflix and Roku knew from the get-go that the relationship would involve other partners, though it remains to be seen who’s willing to call for seconds at Roku’s shindig.