It’s here kids, in-game XMB demonstrated on a firmware 2.40 PS3 for the first time. Yup, that’s the clock and date displayed upper-right with a quick hit of the PlayStation button. Sony also tells that the 2.40 firmware update will deliver the Google search bar (like the PSP update last week) and the ability to play and control your own music stored on the hard drive in-game. See that and more in the video after the break.